In a testament to the power of creative storytelling and star-studded collaborations, Swiss Tourism’s commercial “No Drama”, featuring tennis legend Roger Federer and Hollywood icon Robert De Niro, continues to garner acclaim and captivate audiences worldwide.
Since its release in 2021, the commercial has amassed an impressive collection of awards, solidifying its place as one of the most celebrated advertisements in recent memory. Among its accolades are the prestigious Edi 21 Gold, London International Award Bronze, and Epica Awards Bronze, totaling 22 awards globally in its debut year.
The success didn’t stop there. In 2022, “No Drama” continued its winning streak by clinching ADC Switzerland Gold, Effie Awards Gold, and ADC*E Awards Gold, further cementing its status as a standout in the advertising industry.
The commercial’s impact extends beyond the awards circuit, as it has gone viral, reaching millions of viewers around the world. Its enchanting narrative, which showcases the beauty of Switzerland through the lens of two cultural icons, has garnered widespread praise and admiration.
Moreover, “No Drama” has received extensive coverage in international magazines and press, highlighting its cultural significance and creative brilliance. The commercial has become more than just an advertisement; it has become a cultural reference point, with fans and celebrities alike referencing it in various contexts. One notable mention came from Swiss footballer Yann Sommer during the FIFA World Cup.
This remarkable project was accomplished in collaboration with our partners at advertising agency Wirz Communications. Swiss Tourism’s “No Drama” commercial stands as a shining example of effective storytelling and collaboration, captivating audiences and earning recognition on a global scale.
