In the new campaign, directed by Adam Hashemi, Federer and Odermatt meet again – this time at an airport. The commercial kicks off with the airport staff announcing the last boarding call for Odermatt’s flight. Excited travellers rush to the gate, hoping to catch a glimpse of the skiing star. Moments later, Federer’s last call is announced, prompting a crowd to scramble to another gate. The clever twist comes when both athletes, oblivious to the rush around them, lose track of time while enjoying a relaxed, real-life conversation in the airport lounge.
Created by Zurich-based agency Thjnk, the Sunrise campaigns are a striking reminder of how easily people miss meaningful moments by being too focused on their phones or racing to the next destination. The ads blend humour with a subtle but powerful message, encouraging viewers to be more present in their everyday lives.
