To deliver this concept with understated wit, the campaign stars British actor and comedian Rowan Atkinson. Known worldwide for his iconic roles as “Mr. Bean” and other humor-driven characters, Atkinson brings his signature silent comedy to the ad, portraying a chocolatier determined to invent new, unconventional chocolate varieties. His comedic attempts range from realistic to whimsically absurd, including one scene where he humorously tries to make the chocolate more “musical.” Through each scenario, the ad reinforces that Chocolat Frey’s products are best enjoyed in their purest form – without any “tralala.”
The ad, crafted by the creative agency Thjnk, reflects a high-quality, straightforward style that aligns with Switzerland’s reputation for premium chocolate. Thjnk’s approach maintains an elegance that mirrors the product itself, eschewing unnecessary gimmicks while subtly nodding to Atkinson’s flair for physical comedy.
This campaign marks a milestone for Chocolat Frey as it joins the ranks of international ads featuring A-list talent, bringing global visibility to a beloved Swiss brand.