Steve Mapp, known professionally as MAPP, built a distinguished career in advertising before transitioning into filmmaking. Beginning as an art director and later a creative director, MAPP developed a nontraditional approach to advertising at top agencies including Crispin Porter + Bogusky, Leagas Delaney, Goodby Silverstein & Partners, and BSSP. His innovative work earned numerous industry awards, with standout campaigns for major brands such as adidas, eBay, Ace Hardware, IKEA (notably the iconic Lamp commercial), Netflix, and Priceline.
MAPP made his directorial debut with the MINI spot Ahhhhhh! and has since dedicated himself to filmmaking, refining his craft across a diverse range of projects. His work is marked by a cinematic style, with a strong passion for visual storytelling, comedy dialogue, and automotive narratives. A lover of period pieces, MAPP continues to push creative boundaries, blending artistry with storytelling in every project he undertakes.
“MAPP makes moving pictures. He makes them beautiful and he makes them funny, in that order.”